1. Brief history of the studio.
Anton and Serena founded SpinPlay. We were working in land-based slots for some time, before jumping over to a social casino startup based in San Francisco. From there, we co-founded a math and game design consultancy company that globally provided math design for slots, bingo, poker, etc At that time, we liked to describe ourselves as math game design global mercenaries. The next organic step brought us to founding SpinPlay Games with RNG.
2. Tell us about your studio personality and style direction?
We like to describe our design approach as math-first. We start with balancing intricate math models to really hone in on compelling gameplay, and then incorporate the art, sound, and flow that works best to represent that math model. We focus on holistic design to match the players’ expectations with their gameplay experience.
3. Why did you choose to seek funding from RNG Foundry?
We met Evan Hoff back when we were math mercenaries, and started talking about a potential partnership. We had worked with so many studios, and RNG gave us the chance to jump in and make our own games from the ground up.
4. How was the investment and subsequent onboarding process
SpinPlay was fortunate enough to be one of the first new studios to join the program in its current form. We were guinea pigs in the beginning, but the program is running smoothly now with a lot of support and technology behind it.
5. What’s it like working with RNG foundry?
RNG foundry has been incredibly supportive from day one, and very hands off operationally. They trust their studios to make the decisions that are right for them - which has let us run as fast as we can.
6. What have been or are your biggest challenges?
As a start up, we had to take the time to develop our game framework, our team and our knowledge of the Microgaming platform. We made the decision to start with a couple of simple games and continue to expand on features and functionalities as our library grows. Our engineers have been given the opportunity to develop their knowledge of the engine in small pieces from the simple mechanics of our first couple of games, and leverage that strong foundation into the more feature rich games like Amazing Link Apollo. In addition, our art team has been given the time to grow and develop high-quality graphics, improve optimization and create our studio’s library of wonderful characters.
7. What are the main benefits to you by being part of RNG Foundry?
For new or small studios starting off there is an unbelievable amount of work to do. The effort to get a new game created with a new group of people is enough on its own, but then the game needs to be tested, certified, sold, distributed and supported. Having the umbrella support of RNG across multiple studios gives us the opportunity to identify common issues and tackle larger business problems as a group.
8. What are your main goals for the studio going forward?
We will continue to seize all opportunities for growth as we continue to strive to develop gambler-oriented, gaming experiences for players in our expanding library. Our goals for the next year are all about stable, reliable and fast loading games that players love. We are targeting a healthy mix of innovation with proven performance, with the goal of making sticky games that players will enjoy for years to come.
9. What would you say is the biggest lesson you have learnt since being part of RNG Foundry?
The value of quality people. A single dedicated, hard working and passionate person is worth three “good” hires. The team that you build your company on is your foundation. Let quality people propel your studio ahead.
10. If you could give one bit of advice to a studio seeking funding from RNG Foundry, what would it be?
Stay focused. Building a company is hard, and there are a lot of distractions that will try to take your time and resources from you. The startup rule that we recommend to everyone is to start generating revenue as soon as you can, don’t wait to perfect the pipeline. From there you can start to move from a startup to stability and let cash flows dictate your growth.